How much traffic will I lose to AI Overviews?

The data shows a clear shift toward "zero-click" searches. When an AI summary appears on Google, click-through rates on traditional results drop from ~15% to ~8%. Roughly two-thirds of all Google searches now end without a click to a website, and when AI summaries appear, that zero-click share climbs to nearly 80%. The silver lining? Traffic from AI tends to be higher quality. E-commerce data shows shoppers referred by ChatGPT convert at ~11.4%, compared to just 5.3% for organic search.