How do you measure success for AEO without ranking or clicks?

This is the ultimate filter question. Traditional SEO measures clicks, rankings, and traffic. AEO operates in a zero-click environment, so you measure AI Share of Voice (SOV) and Citation Frequency: how often LLMs recommend your brand versus competitors for high-intent buying questions. Forrester recommends looking at indicators of brand visibility, like share of search and answer engine results page saturation.